Publishers can acquire a new source of income with selling and using their data knowingly. Advertisers and agencies can reach their target groups more precisely with these accurate and large-size databases. The protection of data and private life is a significant question for us, so we don’t collect or use private data in our service. Processing data, creating segments, selling data, the service of the data-driven advertisement solutions are handled by a DMP system (Data Management Platform), just like DataMe Ltd.
When the PDMP solution is needed?
- If an organisation has a user database which they’d like to use and sell in a programmatic environment.
If they don’t yet have a user database but have websites with readers and a need arises to use data collected about them.
If they need a professional partner who can provide the technology and the help to build a marketing strategy.