We fight advertisement wastage!
Automated advertising solutions can work effectively if the cooperating systems can make their decisions in real-time, using accurate data. Our company supports members of the advertising market by providing data about Hungarian readers. Data is essential if we are to reach the right reader in an automated way.
„While formerly campaign managers and planners choose the appropriate sites for specified target groups, in the future, softwares will make these decisions for us. We will only support their conclusions using several systems. Such a solution is DMP (Data Management Platform), which provides data to DSP (Demand Side Platform) and SSP (Supply Side Platfrom) systems via AdXchange.”